Founded by entrepreneur and filmmaker Caio Penido, the group embodies a genuine drive to make a difference in the world, delivering excellence and values that positively impact people’s lives.
SouBeef® is a pioneering beef brand that combines quality, sustainability, low greenhouse gas emissions, and animal welfare — all within a pasture-based production system that respects both the planet and the animals.
Welcome to Vila Santo Rei, where the rich tradition of Sebastianism meets the vibrant festivities of Trancoso in an elegant setting.
Our guesthouse is made up of three charming homes: Casa Santo Rei, Casa Império, and Casa Sebastiana. Here, guests enjoy comfort, tranquility, and a privileged location.
Experience the privacy of a residence in the heart of Trancoso’s historic Quadrado, with all the services and amenities of a high-quality guesthouse.
Santo Rei Refuge is located in the heart of Brazil, in the Araguaia Valley region — part of the Cerrado biome — offering a truly unique experience, with its grounds nestled among mystical springs, lakes, and flowing rivers. Once the site of a Salesian missionary outpost, the property still preserves its charming little chapel of Saint Thérèse, a testament to the area’s rich spiritual heritage.
With refined architecture and carefully curated décor, the refuge blends modern comfort with the serenity of its surrounding nature, embraced by vibrant wildlife and lush flora.
Santo Rei Refuge is more than just a destination — it is a sanctuary for those seeking the perfect balance of rest, sophistication, and an authentic connection with nature.
Entertainment and Reflection
With a distinguished journey since 2001, Encruzilhada Filmes is the audiovisual voice of Grupo Sou, producing content that challenges, inspires, and broadens horizons. Our films and television programs are more than entertainment — they are invitations to embark on a journey of self-discovery and a deeper understanding of the human condition.
Our Values
Founded with a vision for a more sustainable future, Grupo Sou has grown into an ecosystem of innovative companies dedicated to excellence and grounded in respect for the environment and life. In every endeavor, we are committed to building a legacy of quality and global responsibility.
Our Mission
To drive a future where progress and sustainability go hand in hand, delivering products and experiences that raise the bar for both the market and the community. We are committed to leading by example—one day at a time, one product at a time.
Environmental Responsibility
A Genuine Commitment to the Planet
At Grupo Sou, sustainability isn’t just a choice — it’s our business model. Our operations reflect a deep respect for the environment, with a constant focus on reducing greenhouse gas emissions, conserving biodiversity, and implementing environmentally responsible agricultural practices. Through innovation and a strong ethic of collective responsibility, we create solutions that benefit both nature and future generations.
Get in Touch with Us
Contact
contato@gruposou.agr.br
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